The aim of the Joint Postgraduate Studies Program in Semiotics, Culture, and Communication is to investigate phenomena of modern culture, at a theoretical and an applied level, from literature, advertising, audiovisual media, art, cultural heritage, to language, ideology, education, digital culture, popular culture, and cultural adaptation. Furthermore, to highlight the analytical and interpretive possibilities of semiotics in the study of culture in all its diversity, complexity, and dynamism, and to respond to the needs of the market in the field of communication and culture.

The objectives of this Joint Postgraduate Studies Programme (JPSP) are fulfilled by students attending organized postgraduate courses and submitting a Master's Thesis, in accordance with international academic standards. A detailed list of these objectives includes: 

• The study of the life of communication signs in a socio-cultural environment. 
• Research into contemporary communication techniques and strategies and their use in understanding culture 
• The search for meaning in different kinds of texts (literary, political, visual, advertising, etc.)
 • Comprehending the relationship between semiotics and the other human sciences 
• Gaining an understanding of the different models of semiotic analysis of cultural practices. 
• Raising awareness of (inter)cultural communication issues in educational practice.
 • The initiation into contemporary manifestations of multimodality, cultural adaptation and audiovisual communication.
 • The study of ideology and social identities. 
• The application of theory to practice. The language of instruction is Greek. 

To obtain a Master’s degree in Semiotics, Culture, and Communication, postgraduate students must collect ninety (90) ECSTs divided into eight (8) courses and a Master’s Thesis (Diploma Thesis).